Independent Marketing Audit Agency

Your Marketing Spend is a Black Box. Find the Truth.

Inc Insights is the independent financial auditor for marketing. We cut through dashboards, fluff, and vanity metrics to reveal exactly where every marketing dollar is profitable.

Marketing Audit Services - Why Marketing is not Audited

"A significant number of business leaders identified transparency and performance as their main concerns with their marketing partner." - Forbes

Are You Wasting 40-80% of Your Marketing Budget?

Most companies are. A lack of transparency, misaligned agencies, and vanity metrics create a cycle of inefficiency that burns cash and stalls growth. The sales team blames marketing for poor leads. The marketing team blames external factors. And the C-suite is left wondering where millions of dollars are actually going.

Key Pain Points:

No clear ROI on marketing spend
Friction between Sales and Marketing
Distrust in agency reporting
Uncertainty in board meetings

We Bring Financial Rigor to Marketing Investment.

An Inc Insights audit is not another marketing service. It is a systematic, independent, and objective examination of your entire marketing ecosystem, modeled on the principles of financial auditing. We have no execution services to sell and no interest in protecting underperforming agencies. Our only goal is to maximize your profitability.

Built for the Decision-Makers.

We provide the critical insights needed by leaders who are accountable for budgets and growth.

Gain the independent validation you need to lead with confidence.

You know your marketing is creating value, but proving it to a skeptical C-suite is a constant battle. Our independent audits provide the unbiased, data-driven proof you need. We help you gain credibility, secure budgets, and identify the strategic opportunities that will define your leadership.

What we analyze:

  • Performance of paid ads, SEO, social, CRM and email automation
  • Funnel friction points and CRO issues
  • GA4, Meta Pixel, and attribution tracking problems
  • Agency output vs expectations

What you gain:

  • An objective audit of your full marketing stack
  • Campaign-level insights and performance diagnostics
  • Strategic roadmap aligned to growth KPIs
  • Clarity on what to scale, stop, or fix
This isn't just a report - it's a blueprint to elevate your team, your results, and your marketing reputation.

Our 3-Step Audit Process

01

Data & Discovery

We securely connect to your analytics, ad platforms, and CRM to gather raw, unbiased data. We also interview key stakeholders.

02

Analysis & Benchmarking

Our experts analyze your performance against industry benchmarks and best practices, identifying every point of waste, risk, and opportunity.

03

Actionable Roadmap

We deliver a C-suite-level report with a clear P&L for your marketing, a list of prioritized recommendations, and a roadmap for implementation.

Six Deliverables. One Clear Picture.

No 80-page reports nobody reads. Just the truth, prioritized by business impact.

Growth Levers Dashboard

A scorecard of your top 5 growth levers with traffic, conversion rate, AOV, retention, and spend efficiency mapped to revenue impact.

Red-Flag Report

A blunt, no-fluff summary of the most critical issues affecting growth, profitability, and scalability - flagged for immediate attention.

Channel-by-Channel ROI Breakdown

A performance deep dive into every marketing channel (Google, Meta, SEO, CRM, etc.) with clear ROI, CAC, and ROAS calculations.

Strategic Fix Playbook

Your custom 90-day roadmap with quick wins, high-leverage changes, and action items - prioritized by business impact.

Attribution & Tracking Fix

Ensure accurate GA4, CRM, and UTM tracking to make better decisions with cleaner data.

Funnel Friction Map

Uncover leaks and friction across the entire customer journey - from ad click to conversion.

The Auditor's Mindset, The Marketer's Expertise.

Inc Insights was founded by Gaurav Oberoi, a 15-year veteran of the digital marketing industry who has trained over 9,000 professionals and advised more than 300 organizations. After years of seeing the same pattern—a fundamental lack of transparency and accountability between companies and their marketing providers—he established Inc Insights to solve the problem.

Your Budget Is Already Spent.

The Question Is - On What?

Book a free 15-minute audit consultation. No pitch. Just clarity.

Request Your Audit

Get in Touch

Office
Dubai | RAK | NYC

Schedule 15-Minute Consultation

Book a quick call to discuss your specific needs and see how we can help.

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Latest Insights

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