Inc Insights was founded by Gaurav Oberoi, a 15-year veteran of the digital marketing industry who has trained over 9,000 professionals and advised more than 300 organizations. After years of seeing the same pattern—a fundamental lack of transparency and accountability between companies and their marketing providers—he established Inc Insights to solve the problem.
Traditionally, 'Inc.' stands for Incorporated - a symbol of structure, strategy, and legitimacy.
But for us, it means much more.
Latin: "to cut into"
That's exactly what we do: we cut through dashboards, fluff, and vanity metrics to get to the truth beneath your marketing performance.
From Inc Academy to Inc Insights
The idea for Inc Insights emerged during our work at Inc Academy, where we trained hundreds of brands and marketing teams across the Middle East and beyond.
Time and again, we observed a recurring pattern:
Ambitious budgets being deployed, but little to no measurable impact
Agencies executing without insight, spending without alignment
Marketing treated as an expense - not an engine for growth
Founders scaling without structure, CMOs drowning in fragmented data
CFOs struggling to connect marketing spend to margins
Investors lacking visibility into growth levers and unit economics
We created Inc Insights to fix that.
To bring the rigor, objectivity, and trust of financial auditing to the world of marketing. We believe that when marketing is truly accountable, it becomes the most powerful engine for business growth.
We are not a marketing agency. We do not sell software. We do not accept referral fees from vendors. Our only product is the truth. This uncompromising independence ensures that our analysis is always objective and our recommendations are always aligned with your best interests.
We don't implement, so we have no incentive to recommend unnecessary services.
Our recommendations are based purely on what works, not what we sell.
We never accept kickbacks from vendors we recommend.
Our only loyalty is to the accuracy of our analysis.
Most companies struggle to understand whether their marketing investments are truly driving results or simply generating vanity metrics. Marketing agencies have an inherent conflict of interest, and internal teams often lack the objective perspective needed to identify critical inefficiencies.
We provide the independent, expert analysis that decision-makers need to cut through the noise. Just as financial audits ensure accountability in accounting, our marketing audits ensure accountability in one of your largest budget lines. We give you the clarity to make confident, data-driven decisions.
Our clients walk away with actionable insights, prioritized recommendations, and the confidence that comes from knowing exactly where they stand. No spin. No upselling. Just the truth about what's working, what's not, and what to do next.
Let's discuss how an independent audit can transform your marketing from a cost center into a growth engine.
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